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Rundown of AMA with Abhishek Pitti, CEO of Nucleus Vision — 6th June
Abhishek hosted a live AMA session with the community on 6th June. He answered questions from the community while addressing the road ahead for the company.
Abhishek highlighted five major aspects — progress of Nucleus Vision, nCash utility, global business expansion, the recent partnership with Eleven01, and team expansion, during the session. Here is a rundown of the AMA:
Nucleus Vision Progress Update:
Nucleus Vision has made considerable growth with several major milestones achieved. The company has expanded its ecosystem to 15 leading brands, including Nautica, US Polo Assn., GAP, Unlimited, and Gini & Jony among others. Association with these brands has opened up ways for the company to deploy the ION Sensor technology in 30,000 stores across the country.
Nucleus Vision is a data-driven company and has created a strong & secure data pool with access to over 140 million cellular users. Using the vast information available, the ION sensors in the partner-stores have identified more than 400,000 customers. Analyzing the shopping behaviour of these customers, Nucleus Vision technology pushed about 13,000 offers, which resulted in a massive 24% redemption rate.
Following the success of these pilot projects, Nucleus Vision is shifting gears with a strong business model, which includes a fixed monthly subscription fee from retailers and monthly revenue share of sales through coupon redemption.
Answering the questions about the utility of nCash, Abhishek shed some light on the future actions of Nucleus Vision. As part of these plans, the company will roll out an interoperable loyalty program in the later phases of partnership with the brands. Under this loyalty program, retailers will reward their customers with nCash tokens. This will greatly increase the utility of nCash as people can use the tokens across the Nucleus Vision ecosystem.
Global Business Expansion
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